Polished PR
for restaurants, hotels
and lifestyle brands.
SERVICES
Launch PR
Comprehensive media strategies designed to secure immediate awareness and prestige for new openings, product launches and milestones.
Opening / Launch Press Release
Custom Media List
Personalized Pitching
Event Planning + Outreach
Partnership Announcements
Campaign Strategy
Key Messaging Framework
Ongoing Media Relations
Continuous brand visibility and reputation management keeping you at the forefront of every conversation.
Media Strategy
Press Release + Media Alerts
Media List Development
Proactive Journalist Outreach
Interview Coordination + Preparation
Thought Leadership
Awards Submissions
Strategic Communications
Bespoke media events and high-profile activations designed to create lasting impact and memorable brand experiences.
Campaign Planning
Reputation Support
Integrated Project Management
Key Messaging
Brand Positioning
Milestone, Partnership, Special Recognition Announcements
Custom Projects
SELECTED WORK
Brand Strategy
Piebird
The Opportunity: Piebird was a new restaurant concept in development, but like many early-stage brands, it faced a unique challenge: prospective owners needed enough information to understand and believe in the concept before committing to it, yet the brand wasn’t ready for a traditional campaign or public launch.
The Strategy: Rather than approaching Piebird like a traditional restaurant opening, we approached the opportunity as a communications exercise in building investor confidence. Partnering closely with Hilton’s Food & Beverage and Commercial teams to translate an early-stage restaurant concept into a clear, credible brand story.
Every tactic was designed to answer a simple question: If someone is seeing Piebird for the first time, what would they need to believe in this concept?
My Role: Creating the foundational messaging and digital communications assets needed to support owner conversations and establish consistency before the concept entered the market.
- Developed the communications framework supporting the concept’s introduction to both media and prospective owners.
- Created foundational key messaging and digital communications assets before public launch.
- Delivered a centralized resource the Commercial team could use during owner conversations.
- Helped transform an early-stage concept into a polished, press-ready brand.
Integrated Marketing
Restaurant Week
The Opportunity: Restaurant Week is one of hospitality’s biggest marketing opportunities, with each market requiring coordination across restaurant operations, creative, digital, destination marketing organizations, public relations, and brand teams to ensure every guest touchpoint is accurate, consistent and launched on time.
Supporting multiple markets simultaneously meant balancing dozens of moving pieces while maintaining brand standards and meeting external deadlines.
The Strategy: As Marketing Manager for Gordon Ramsay Restaurants North America, I led the marketing coordination for seasonal dining campaigns including Dine Out Boston and Miami Spice. These campaigns succeed when every guest interaction feels seamless, from discovering the restaurant online to sitting down with the printed menu.
My Role: Driving the integrated marketing campaign while ensuring creative, operations, digital, PR, and destination marketing partners remained aligned throughout the process.
- Managed campaign timelines across multiple stakeholders.
- Coordinated menu artwork with graphic designers.
- Lead review cycles with restaurant operations teams.
- Managed destination marketing organization partnerships and listings.
- Coordinated photography and creative assets.
- Directed website updates and digital campaign execution.
Hotel Opening
Hilton Arlington Rosslyn The Key
The Opportunity: Hilton Arlington Rosslyn The Key represented more than a hotel opening; we were also introducing the next evolution of Hilton’s flagship brand. As the first property to introduce the brand’s new design expression and guest experience, every communication needed to generate excitement while reinforcing a milestone for one of hospitality’s most recognizable brands.
The launch required close coordination across brand communications, hotel operations, agency partners, and executives to ensure a consistent story from announcement through opening.
The Strategy: Communications focused on creating early excitement through strategic media outreach at local and national levels, executive storytelling and an immersive first-look experience that gave journalists an opportunity to explore the property before opening to guests.
Every touchpoint was designed to reinforce a consistent message: this wasn’t just a new hotel, but a new era of Hilton Hotels & Resorts.
My Role: As part of Hilton’s Global Brand Communications team, I supported the property’s communications strategy leading up to launch, partnering with internal stakeholders and agency partners to prepare the hotel for its public debut.
- Drafted the opening press release and lead review processes with internal and
external stakeholders. - Developed executive messaging, briefing materials and social content.
- Coordinated planning for a media first-look event.
- Supported media outreach and interview logistics.
- Ensured all press materials aligned with Hilton Hotels & Resorts’ refreshed brand identity.
About
Hi there! I’ve spent the last 5+ years supporting strategic marketing and communications initiatives for iconic hospitality brands like Hilton Hotels & Resorts and Gordon Ramsay’s Hell’s Kitchen. I have firsthand experience with the pace, pressure and precision needed to bring exceptional hospitality experiences to life across a global enterprise.
Today, I partner with independent restaurants, hotels and lifestyle brands to uncover the stories that set them apart and offer polished, personalized PR to support long-term growth and visibility without the overhead of a full-time hire.
Experience
Let’s uncover the stories
that set you apart.
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